Many growers plan for their businesses on the basis of anecdotal evidence and intuition alone because no system currently collects and stores data that would inform their decisions. Each grower operates essentially in a vacuum, reinventing the wheel each year. The Professor allows growers to review the exact details of performance month-on-month and year-on-year, facilitating the replication of optimal growth conditions that produce the highest yields. Growers can easily share the data, comparing techniques, and determining best practices that advance industries forward as a whole.